Last updated: July 15, 2026

Introduction

MK Sports Information Co., Ltd. ("mk sports") values your privacy and is committed to protecting the confidentiality of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our official website and related sports data services.

Please read this Privacy Policy carefully. If you do not agree with any terms herein, please do not access this website or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you engage in activities such as:

  • Register
  • Get a Quote
  • Schedule Service
  • Subscribe to Newsletter
  • Contact Us
  • Participating in surveys or promotions

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity. This includes data such as your IP address, browser type, and pages visited.

  • IP Address
  • Browser Type and Version
  • Pages you visit on our website
  • Time and Date of Visit
  • Time spent on these pages
  • Other diagnostic data

How We Use Information

We utilize the information we collect for various purposes, including:

  • Provide, operate, and maintain our services
  • Process your service requests and transactions
  • Improve, personalize, and expand our services
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionalities
  • Communicate with you, either directly or through our partners, including for customer service, providing you with updates and other information relating to the website, and for marketing and promotional purposes.
  • Send Email
  • Identify and prevent fraud

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to third parties, except in the following circumstances:

  • Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, we may share or transfer your information to another company.
  • Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.

Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.

Your Data Protection Rights

Depending on your region, you may have the following rights regarding your personal information:

  • Right to Access: You have the right to request copies of your personal data.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure: Under certain conditions, you have the right to request that we erase your personal data.
  • Right to Restrict Processing: Under certain conditions, you have the right to request that we restrict the processing of your personal data.
  • Right to Object to Processing: Under certain conditions, you have the right to object to our processing of your personal data.
  • Right to Data Portability: Under certain conditions, you have the right to request that we transfer the data that we have collected to another organization, or directly to you.

If you make a request, we will respond to you within one month. To exercise any of these rights, please contact us at [email protected].

Cookies and Tracking Technologies

We use Cookies and similar tracking technologies to monitor activity on our website and store certain information. Cookies are small data files that may include an anonymous unique identifier, enhancing your browsing experience.

You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, please note that if you do not accept Cookies, you may not be able to use some portions of our website effectively.

Third-Party Links

Our website may contain links to other sites not operated by us. Clicking on a third-party link will direct you to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and are aware that your child has provided us with personal data, please contact us.

Changes to This Privacy Policy

We may update our Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • Email: [email protected]
  • Phone: +86 +86 186 1164 7572
  • No. 21 Tianfu Avenue, High-tech Zone, Chengdu